SEO Tool

SEO Slug Generator

Convert any text into a clean, SEO-friendly URL slug. Perfect for blog posts, product pages, and any content that needs a search-engine optimized URL.

Enter any text - spaces, special characters, and uppercase letters will be converted automatically.

Slug Options

Pro Tips

Keep slugs under 60 chars
Use hyphens, not underscores
Remove stopwords
Use lowercase

Frequently Asked Questions

Everything you need to know about URL slugs

What is a URL slug and why is it important for SEO?
A URL slug is the part of a URL that identifies a specific page, typically the readable words after the domain (e.g., "/what-is-a-url-slug"). It's crucial for SEO because search engines use it to understand page content, and users use it to gauge relevance before clicking. Clean, descriptive slugs improve click-through rates and search rankings.
How long should an SEO-friendly URL slug be?
Best practice recommends keeping slugs between 3-5 words (50-60 characters). Shorter slugs are easier to read, share, and remember. Google typically displays only the first 50-60 characters in search results. Focus on including your primary keyword within the first few words of the slug.
Should I use hyphens or underscores in URL slugs?
Always use hyphens (-) instead of underscores (_). Google treats hyphens as word separators, meaning "seo-friendly-url" is read as "seo friendly url". Underscores are not recognized as separators, so "seo_friendly_url" is read as one word. Hyphens improve both SEO and readability.
How do I create a URL slug from a title?
Simply enter your title in our tool above and click Generate. The slug is created by: converting to lowercase, removing special characters, replacing spaces with hyphens, removing stopwords, and trimming to optimal length. You can customize separators, case style, and length using the options panel.
What are stopwords and should I remove them from slugs?
Stopwords are common words like "and", "the", "of", "to", "a", "is", "for", "with". Removing them from slugs creates shorter, cleaner URLs without losing meaning. For example, "how-to-create-a-url-slug" becomes "how-to-create-url-slug". This is recommended for better readability and SEO.
How do URL slugs work for non-English websites?
Our tool supports multiple languages (Spanish, French, German, Italian, Portuguese) with proper character conversion. Accented characters (Γ©, Γ±, ΓΌ) are converted to their ASCII equivalents (e, n, u). For languages with non-Latin scripts, we recommend using transliteration or keeping the original script if your CMS supports UTF-8 URLs.
Can I change a URL slug after publishing?
Yes, but you must set up proper 301 redirects from the old URL to the new one to avoid broken links and lost SEO value. Changing slugs without redirects will cause 404 errors and negatively impact rankings. If possible, optimize the slug before publishing to avoid redirects.
Do keywords in URL slugs affect Google rankings?
Yes, keywords in URL slugs are a confirmed Google ranking factor, though less important than title tags or content quality. Including your primary keyword helps search engines understand page context and can improve click-through rates when users see relevant keywords in search results. Use keywords naturally without stuffing.
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